Saturday, October 5, 2013
On the business path: What to do-3
Well what do you really want to do? Do you want to open a retail store, or an internet business or even join somebody in a manufacturing venture or provide some service for free (and hope that it will start generating revenue soon). Whatever you want to do, every business will have its own set of problems and opportunities and challenges. For example if you are going to open a physical retail store you will find challenges unique to it and if you want to have an online store it has own set of challenges that sometimes you may not encounter in a retail environment. Although I might say that since you want to increase your business beyond your geographical location, even if you open a retail store, you will have to have an online presence, because in the case of your physical store, you will only get foot traffic and only if people visit that particular area where you are located. And since you want your business to grow, you need to inform people living in other localities that you exist and they should visit you when they are in your area or if you have a unique store with unique products then when they find out you are in a certain area, they will come out of their way to visit you. Internet is also useful if some tourists some to your city and find out that your store should a must stop area to buy things which are not available anywhere else in that city.