Friday, November 15, 2013

On the business path: Retail- Naming your store

Once you have decided to open a shop, you need to find a name that is memorable and that sticks in the mind of your potential customers and that conjures up some symbol that is associated with your store. You need to contact your local authority to find out if your desired name for the shop has been taken or it. Even a variation that you choose will confuse your customers and may even get you sued by your competitor who was the first one to have that name. If you want to sell one thing that anything related to that thing will instantly associate people's mind with your store and if you want to sell different stuff in your store, you will need to come up with different name that closely encompasses what you are selling or the name should be a random name and then you will have to market it heavily in order to emphasize what your brand of shop is selling. Nowadays you may have seen some incomprehensible names of the companies on the internet and it has been a competition that who can name the most weirdest and illogical name that has nothing to do with what you are doing as a business. If you have already established a brand, then you don’t need to worry about the name, but if you are just starting out and you are in the physical world, try to avoid naming your store something weird because people would not know what you are selling and you will lose sales left and right.

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