Thursday, February 4, 2010

The Great Japanese Recall:-2

The continuing saga of the Toyota recall lives on. Now it recently announced the recall of its most popular hybrid vehicle because of brake issue. One of my first cars that I drove was Toyota Corolla. It was (is) the best car around I believe, and I am not happy that these problems for Toyota are multiplying. I believe something along the way Toyota lost control over its quality in pursuit of being the number one car company in the world.

It is not the end of the world for Toyota and they will recover from this fiasco but it will take them a long time with lower prices for cars and higher incentives for potential car owners.

The one thing that Toyota did not do was have a PR (public relations) campaign right away when the problems starting developing. They kept on quiet for a long time (in terms of public relations acknowledgment) and when finally they did acknowledge, their reputation had started to suffer. I don’t understand how Toyota which really make very efficient cars and have a solid business model was able to goof up on their public relations department. They were very slow to respond to the problems and equally slow to have someone higher up in the company do the damage control.

It is not the first time that a company is doing the recall and they should have studied other companies recall situation and how they handled or not handled the public relations and should have prepared for this. I guess now they will have to suffer the consequences of this nightmare and hopefully will recover their reputation as being an efficient car maker in the future.

No comments:

Post a Comment