Tuesday, February 11, 2014
On the Business Path: Internet Business-5
So even if your name is taken, don’t despair since it may have been taken for top dot com name but not the other extension like dot net or dot org. But be careful as somebody can sue you for using the same name with different dot extensions (you need to consult your accountant or lawyer about this). Even if you want the name which is taken by a different extension, you should avoid this route as your potential customers would get confused and take your business as the extension of the more established brand. On the other hand, most of the brands operating on the internet have already taken up the names with all the possible extensions so it is no use to use common name. You will have be a little creative in order to name your business. Once you have chosen your business name and obtain its domain on the internet, you will have to find some hosting company. Hosting company is like a real estate company except that it is on the internet and in order for your company to have a space to operate these are the companies who have to space to rent you out. As with the physical real estate where you can either own or rent, you can do the same thing. You can either rent the space of some company's server or you can outright buy your own servers and host your own business. Cost and benefit analysis should be done before you decide either of them but if you are a new company, you should go for the rent option because it is cheaper and you can work on growing your business instead of worrying about technical aspects of your website business.