Friday, December 28, 2012
The employed and the entrepreneur-5
In fact, your sleep becomes the most cherished asset in your life when you become an entrepreneur. Even if you want to sleep you are still thinking of ways to increase your revenue, reduce your costs, increase efficiency, market your products, develop your network of potential clients, worrying about supplies, shipping our products (if you have a physical one), answering your emails, dealing with suppliers, unexpected emergencies and in addition dealing with your households stuff in the process. So an entrepreneur's life is no fun and game if you want to join this crowd of adventure seekers. One thing I can tell you about entrepreneurs are that they are risk averse and risk takers at the same time. They may have tolerance for risk taking but once they plunge into it they may be risk averse to certain things and risk taking in certain things. But overall you can say that they are risk takers since they are going out on their own, not knowing when they will be profitable and where the next meal on their table will be coming from. In an employed environment, you know that you have to deal with one or two bosses directly but when you are in entrepreneurship, every client is your boss and you have to make sure that you keep them pleased in order to be in their good books for ever. That does not mean that you have to bend over backwards to please them even for tiny matters, as they usually say in marketing classes that "customer is king" but you do have to give them excellent service to further your reputation and gain more clients but word of mouth.