This is a huge market which rides on endorsement by celebrities to sell their products. I really don’t get it, but maybe I should. People go crazy when some big or even little celebrity endorses some products. They stand in line to get the latest and sometimes limited edition of some product endorsed by their favorite celebrity. But this product endorsement is added to the cost of the product. I don’t think I have ever bought a product based on what a certain celebrity has endorsed. But why do these products need endorsement from a celebrity to sell. I can understand that if the lines of product are made in the name of the celebrity. But to make a product endorsed by a celebrity for no reason but to sell a cheap product is beyond me.
Even if you can assume that the celebrity would not endorse anything cheap which can tarnish his or her reputation, but why buy the product when it will give you the same level of service as a non-endorsed (read inexpensive) alternative.It may be that of something like a status symbol or some complex that the person may have about oneself or the fact that being one of the exclusive one among your friends make you feel proud or superior. But at what price. You would have spend your hard earned money, satisfied your ego and in the meantime make yourself a lot less poorer.
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